Summary
Drivers and vehicle owners have heard a ‘great deal’ about electric vehicles (68%), especially in Delhi (81%).- Drivers and vehicle owners are ‘very likely’ to consider purchasing an electric vehicle (66%), especially in Delhi (77%).
- By a wide margin, drivers and vehicle owners say that ‘reducing air pollution’ (87%) is the best reason to purchase an electric vehicle, not because they will ‘never pay for petrol or diesel again’ (12%).
- Drivers and vehicle owners say that the cost of purchasing an electric vehicle is higher (58%) than the cost of purchasing a traditional petrol or diesel vehicle (32%). This is especially true in Delhi where 73% say the cost of purchasing an electric vehicle is higher and least true in Kolkata where 51% say the cost of purchasing an electric vehicle is higher.
- Drivers and vehicle owners say that the cost per kilometer to drive an electric vehicle is less than the cost of a petrol or diesel vehicle (53%).
- Drivers and vehicle owners don’t know whether the annual maintenance and service costs for electric vehicles are higher (44%) or lower (46%) than a petrol or diesel vehicle.
- Drivers and vehicle owners say that electric vehicles have a longer usable life (68%) than petrol or diesel vehicles (24%).
- Drivers and vehicle owners say they are ‘much more likely’ to consider purchasing an electric vehicle after learning that ‘electric vehicles reduce air pollution through zero on-road emissions’ (72%) and after learning that ‘recharging and driving an electric vehicle costs less per kilometer than fueling and driving a petrol or diesel vehicle’ (71%).
- Drivers and vehicle owners are ‘very concerned’ (74%) about the cost of petrol or diesel fuel. The proportion who are ‘very concerned’ is highest in Delhi (79%) and lowest in Hyderabad (69%) and among 18-24 year-olds (67%). The proportion who are ‘very concerned’ is roughly equal among 4-wheel drivers (77%) and 2-wheel drivers (75%).
- Drivers and vehicle owners are even more concerned about air quality than they are about the cost of petrol or diesel fuel. 81% are ‘very concerned’ about the air they breathe compared with 74% who are ‘very concerned’ about the cost of petrol or diesel fuel. Drivers and vehicle owners in every category (urban, rural, young, middle-aged, 2-wheel, 4-wheel) are more concerned about the air they breathe than they are about the cost of petrol or diesel fuel.
- Most drivers and vehicle owners are personally affected by poor air quality. 76% say ‘my neighbors, nearby family, friends and I suffer from poor air quality every day’ (39%) or ‘I am slowly starting to feel the effects of poor air quality (37%). In Delhi, 91% say ‘my neighbors, nearby family, friends and I suffer from poor air quality every day’ (60%) or ‘I am slowly starting to feel the effects of poor air quality (31%).
- The most common symptoms are ‘shortness of breath, trouble breathing’ (55%), headaches (51%) and coughing (51%). These symptoms are more common in Delhi and urban areas and less common among 18-24 year-olds and in rural areas.
- 75% of drivers and vehicle owners say that the government should set a target that at least 50% of all 2, 3 and 4 wheel vehicles should be electric by 2030.
- Drivers and owners of 2 wheel vehicles and 4 wheel vehicles agree that the government should prioritize 4 wheel electric vehicles first and 2 wheel electric vehicles second. 83% of all drivers and vehicle owners say that the government should prioritize 4 wheel electric vehicles, 60% say the government should prioritize 2 wheel electric vehicles and 32% say the government should prioritize 3 wheel electric vehicles.
- The biggest objections to electric vehicles are:
- Electric vehicles do not have enough charging stations or other infrastructure near where I need it (59%)
- Electric vehicles do not have enough driving range (46%)
- Electric vehicles are too new and they haven’t worked out all the problems yet (32%)
- Electric vehicles take too long to recharge (31%)
- Electric vehicles aren’t available with all the same features and styles as traditional petrol or diesel vehicles (26%)
- Electric vehicles are too expensive, especially considering their limited driving range (25%)
- I don’t know enough about electric vehicles, including cost, performance, safety and maintenance (24%)
- Electric vehicles cost too much to recharge (17%)
- 49% of drivers and vehicle owners say they would pay more for an electric vehicle than a petrol or diesel vehicle IF the total cost over the life of the electric vehicle were the same or lower than a petrol or diesel vehicle. 35% say they would pay a premium for an electric vehicle because it’s better for the environment and the air we breathe while 15% are not interested in owning or purchasing an electric vehicle.
- 59% of drivers and vehicle owners would pay at least 11% more for an electric vehicle than a petrol or diesel vehicle.
Drivers and vehicle owners have heard a ‘great deal’ about electric vehicles (68%), especially in Delhi (81%).
Results
How much have you seen or heard about electric vehicles? Electric vehicles include cars, buses, auto-rickshaws, taxis, motorcycles or scooters that are plugged in to an electrical charger for energy and run on battery packs.
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Great deal | 68% | 68% | 65% | 69% | 81% | 69% | 64% | 60% | 65% | 61% | 60% | 75% | 71% | 57% | 75% | 66% |
| Fair amount | 25% | 25% | 21% | 25% | 15% | 24% | 32% | 33% | 26% | 28% | 27% | 20% | 23% | 36% | 21% | 26% |
| Not very much | 5% | 5% | 9% | 5% | 2% | 5% | 3% | 4% | 5% | 9% | 9% | 4% | 4% | 4% | 3% | 6% |
| Never seen or heard anything | 2% | 2% | 5% | 2% | 1% | 1% | 0% | 3% | 5% | 3% | 5% | 1% | 2% | 3% | 1% | 2% |
If you were looking to purchase a 2-wheel, 3-wheel or 4-wheel motorized vehicle, how likely would you be to consider purchasing an electric vehicle instead of a traditional petrol or diesel vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Very likely | 66% | 66% | 66% | 68% | 77% | 67% | 67% | 62% | 65% | 60% | 56% | 71% | 72% | 58% | 72% | 65% |
| Somewhat likely | 28% | 29% | 24% | 27% | 20% | 28% | 30% | 30% | 31% | 30% | 34% | 23% | 24% | 35% | 24% | 29% |
| Not very likely | 4% | 4% | 7% | 4% | 2% | 3% | 2% | 6% | 2% | 8% | 6% | 4% | 3% | 5% | 3% | 4% |
| Not at all likely | 2% | 2% | 3% | 2% | 1% | 2% | 0% | 2% | 2% | 3% | 4% | 2% | 1% | 1% | 0% | 2% |
What do you think is the best reason to purchase an electric vehicle instead of a traditional petrol or diesel vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Reduce air pollution | 87% | 88% | 80% | 87% | 92% | 90% | 84% | 86% | 78% | 87% | 83% | 88% | 88% | 89% | 89% | 86% |
| Never pay for petrol or diesel again | 12% | 11% | 18% | 12% | 8% | 10% | 15% | 13% | 21% | 13% | 16% | 11% | 11% | 10% | 11% | 13% |
Do you think purchasing an electric vehicle is more or less expensive than purchasing a traditional petrol or diesel vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Purchasing an electric vehicle is more expensive | 58% | 58% | 62% | 60% | 73% | 61% | 58% | 51% | 56% | 59% | 52% | 63% | 60% | 56% | 64% | 54% |
| Purchasing an electric vehicle is less expensive | 32% | 33% | 28% | 32% | 24% | 29% | 36% | 37% | 37% | 31% | 33% | 32% | 33% | 32% | 31% | 37% |
| Don’t know | 10% | 9% | 10% | 8% | 3% | 9% | 6% | 12% | 7% | 9% | 15% | 5% | 7% | 11% | 6% | 9% |
Do you think the cost per kilometer to drive an electric vehicle is higher or lower than a traditional petrol or diesel vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Electric vehicle cost per kilometer is higher | 38% | 36% | 49% | 40% | 55% | 36% | 33% | 27% | 36% | 43% | 29% | 45% | 43% | 25% | 42% | 29% |
| Electric vehicle cost per kilometer is lower | 53% | 56% | 40% | 53% | 41% | 53% | 62% | 61% | 53% | 48% | 54% | 50% | 50% | 66% | 53% | 62% |
| Don’t know | 9% | 8% | 11% | 8% | 4% | 11% | 5% | 12% | 11% | 8% | 17% | 5% | 7% | 9% | 5% | 9% |
Do you think that annual maintenance and service costs are higher or lower for an electric vehicle than a traditional petrol or diesel vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Electric vehicle annual maintenance and service costs are higher | 44% | 43% | 49% | 46% | 58% | 45% | 43% | 33% | 49% | 42% | 35% | 50% | 49% | 33% | 49% | 36% |
| Electric vehicle annual maintenance and service costs are lower | 46% | 47% | 38% | 45% | 38% | 44% | 48% | 54% | 40% | 48% | 48% | 42% | 44% | 54% | 44% | 53% |
| Don’t know | 10% | 10% | 13% | 9% | 4% | 11% | 8% | 12% | 11% | 10% | 17% | 8% | 7% | 14% | 7% | 11% |
Which do you think will have a longer usable life?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Electric vehicle | 68% | 68% | 68% | 69% | 74% | 71% | 70% | 66% | 62% | 67% | 57% | 73% | 74% | 63% | 72% | 66% |
| Traditional petrol or diesel vehicle | 24% | 24% | 24% | 24% | 21% | 23% | 25% | 22% | 30% | 26% | 34% | 21% | 19% | 25% | 22% | 26% |
| Don’t know | 8% | 8% | 8% | 8% | 4% | 6% | 6% | 12% | 9% | 7% | 9% | 6% | 7% | 13% | 6% | 8% |
Compared to petrol and diesel vehicles, electric vehicles reduce air pollution through zero on-road emissions. If you were looking to purchase a motorized vehicle, how would this information affect your decision about purchasing an electric vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Much more likely to consider purchasing electric vehicle | 72% | 72% | 69% | 73% | 80% | 75% | 70% | 73% | 72% | 69% | 62% | 75% | 78% | 66% | 77% | 71% |
| Somewhat more likely to consider purchasing electric vehicle | 23% | 23% | 23% | 22% | 18% | 20% | 27% | 21% | 23% | 23% | 28% | 21% | 19% | 30% | 20% | 24% |
| Somewhat less likely to consider purchasing electric vehicle | 3% | 3% | 4% | 3% | 2% | 3% | 2% | 3% | 1% | 6% | 4% | 3% | 2% | 3% | 2% | 3% |
| Much less likely to consider purchasing electric vehicle | 2% | 2% | 4% | 2% | 1% | 1% | 1% | 2% | 4% | 3% | 5% | 1% | 1% | 0% | 0% | 2% |
Recharging and driving an electric vehicle costs less per kilometer than fueling and driving a petrol or diesel vehicle. If you were looking to purchase a motorized vehicle, how would this information affect your decision about purchasing an electric vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Much more likely to consider purchasing electric vehicle | 71% | 71% | 68% | 72% | 76% | 73% | 73% | 75% | 66% | 70% | 65% | 73% | 74% | 68% | 75% | 70% |
| Somewhat more likely to consider purchasing electric vehicle | 24% | 24% | 23% | 23% | 21% | 24% | 25% | 19% | 26% | 21% | 26% | 23% | 21% | 27% | 22% | 24% |
| Somewhat less likely to consider purchasing electric vehicle | 4% | 3% | 7% | 3% | 2% | 2% | 1% | 4% | 6% | 7% | 5% | 3% | 4% | 4% | 3% | 4% |
| Much less likely to consider purchasing electric vehicle | 2% | 2% | 2% | 1% | 1% | 2% | 1% | 2% | 2% | 2% | 4% | 0% | 1% | 1% | 0% | 1% |
How concerned are you about the cost of petrol or diesel fuel?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Very concerned | 74% | 75% | 67% | 74% | 79% | 73% | 71% | 76% | 71% | 69% | 67% | 77% | 76% | 75% | 77% | 75% |
| Somewhat concerned | 21% | 20% | 24% | 21% | 19% | 24% | 25% | 20% | 20% | 23% | 24% | 19% | 19% | 22% | 20% | 21% |
| Not very concerned | 3% | 3% | 5% | 3% | 2% | 2% | 2% | 3% | 5% | 6% | 5% | 3% | 3% | 2% | 2% | 3% |
| Not at all concerned | 2% | 2% | 4% | 2% | 1% | 1% | 1% | 1% | 4% | 2% | 4% | 1% | 2% | 1% | 1% | 1% |
How concerned are you about the quality of the air you breathe where you live?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Very concerned | 81% | 82% | 74% | 81% | 83% | 83% | 81% | 80% | 76% | 74% | 77% | 81% | 83% | 80% | 83% | 82% |
| Somewhat concerned | 15% | 15% | 19% | 16% | 15% | 14% | 18% | 18% | 16% | 19% | 17% | 16% | 13% | 16% | 14% | 14% |
| Not very concerned | 3% | 3% | 4% | 3% | 1% | 3% | 1% | 1% | 6% | 6% | 4% | 2% | 3% | 4% | 2% | 3% |
| Not at all concerned | 1% | 1% | 2% | 1% | 0% | 1% | 0% | 1% | 2% | 2% | 3% | 0% | 1% | 0% | 0% | 1% |
Which of the following best describes the air quality where you live?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| My neighbors, nearby friends, family and I suffer from poor air quality every day | 39% | 38% | 48% | 41% | 60% | 33% | 33% | 32% | 33% | 39% | 27% | 44% | 48% | 30% | 44% | 34% |
| I am slowly starting to feel the effects of poor air quality | 37% | 38% | 32% | 38% | 31% | 41% | 38% | 38% | 42% | 39% | 40% | 36% | 35% | 39% | 35% | 41% |
| I know people are suffering but I am not affected by poor air quality | 15% | 16% | 11% | 14% | 6% | 18% | 16% | 20% | 18% | 16% | 20% | 12% | 12% | 20% | 13% | 16% |
| Air quality is not a problem where I live | 9% | 9% | 10% | 8% | 3% | 8% | 13% | 10% | 6% | 6% | 14% | 7% | 5% | 11% | 8% | 9% |
If you suffer due to air pollution, what symptoms, if any, do you face? Please select all that apply.
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Shortness of breath, trouble breathing | 55% | 56% | 49% | 56% | 63% | 56% | 47% | 49% | 62% | 55% | 44% | 59% | 61% | 49% | 59% | 55% |
| Headaches | 51% | 53% | 43% | 53% | 57% | 52% | 54% | 53% | 48% | 55% | 42% | 53% | 57% | 50% | 55% | 54% |
| Coughing | 51% | 52% | 44% | 53% | 53% | 58% | 55% | 47% | 57% | 55% | 45% | 49% | 53% | 59% | 54% | 54% |
| Respiratory infections | 34% | 36% | 27% | 35% | 36% | 32% | 38% | 30% | 43% | 42% | 27% | 33% | 38% | 44% | 38% | 37% |
| Nausea | 21% | 21% | 20% | 22% | 23% | 24% | 21% | 24% | 23% | 21% | 14% | 22% | 25% | 22% | 24% | 22% |
| None of the above | 11% | 11% | 12% | 10% | 6% | 13% | 12% | 13% | 6% | 7% | 16% | 10% | 8% | 11% | 9% | 10% |
If the government were to set a target to increase the number of 2, 3 and 4 wheel electric vehicles in India by 2030, what do you think that target should be? Please choose the number closest to the number you feel is ideal.
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| 0% – no electric vehicle target | 5% | 1% | 6% | 2% | 1% | 1% | 1% | 2% | 1% | 3% | 5% | 2% | 1% | 1% | 1% | 1% |
| 10% | 5% | 5% | 9% | 5% | 3% | 5% | 4% | 5% | 4% | 6% | 5% | 7% | 4% | 4% | 5% | 4% |
| 25% | 18% | 18% | 16% | 17% | 15% | 15% | 20% | 23% | 16% | 12% | 18% | 18% | 17% | 19% | 18% | 18% |
| 50% | 27% | 27% | 22% | 27% | 30% | 24% | 32% | 21% | 29% | 23% | 24% | 24% | 28% | 32% | 27% | 28% |
| 75% | 22% | 22% | 19% | 22% | 22% | 24% | 21% | 17% | 20% | 30% | 22% | 23% | 21% | 22% | 22% | 22% |
| 90% | 11% | 11% | 12% | 11% | 16% | 12% | 8% | 10% | 13% | 6% | 9% | 13% | 13% | 8% | 12% | 10% |
| 100% – all 2, 3 and 4 wheel vehicles should be electric by 2030 | 15% | 15% | 16% | 15% | 10% | 17% | 14% | 21% | 17% | 21% | 17% | 13% | 16% | 14% | 14% | 16% |
If the government were to support electric vehicles, which of the following do you think the government should focus on most? Please select all that apply.
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| 4 wheel vehicles | 83% | 84% | 74% | 83% | 86% | 83% | 88% | 87% | 79% | 77% | 77% | 84% | 85% | 83% | 88% | 83% |
| 2 wheel vehicles | 60% | 62% | 51% | 60% | 47% | 63% | 68% | 61% | 73% | 73% | 59% | 60% | 60% | 60% | 59% | 71% |
| 3 wheel vehicles | 32% | 33% | 29% | 32% | 30% | 38% | 30% | 36% | 29% | 31% | 27% | 32% | 33% | 39% | 34% | 34% |
| None of the above | 1% | 1% | 4% | 1% | 2% | 1% | 0% | 1% | 1% | 3% | 3% | 1% | 1% | 0% | 1% | 1% |
Did you know that 85% of all motorized vehicle sales in India are from 2 and 3 wheel vehicles?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Yes | 78% | 77% | 84% | 79% | 85% | 74% | 74% | 71% | 86% | 86% | 71% | 80% | 82% | 76% | 81% | 77% |
| No | 22% | 23% | 16% | 21% | 15% | 26% | 26% | 29% | 14% | 14% | 29% | 20% | 18% | 24% | 19% | 23% |
Which of the following do you feel are the best or most important reasons NOT to purchase an electric vehicle? Please select all that apply.
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| Electric vehicles do not have enough charging stations or other infrastructure near where I need it | 59% | 60% | 53% | 59% | 58% | 63% | 57% | 57% | 60% | 59% | 56% | 59% | 57% | 65% | 60% | 62% |
| Electric vehicles do not have enough driving range | 46% | 46% | 49% | 46% | 57% | 40% | 40% | 46% | 42% | 43% | 43% | 49% | 45% | 47% | 47% | 46% |
| Electric vehicles are too new and they haven’t worked out all the problems yet | 32% | 33% | 27% | 33% | 29% | 35% | 36% | 37% | 33% | 28% | 27% | 32% | 34% | 37% | 34% | 34% |
| Electric vehicles take too long to recharge | 31% | 31% | 26% | 31% | 28% | 32% | 29% | 36% | 42% | 32% | 29% | 32% | 29% | 33% | 33% | 33% |
| Electric vehicles aren’t available with all the same features and styles as traditional petrol or diesel vehicles | 26% | 28% | 18% | 27% | 22% | 28% | 32% | 29% | 30% | 25% | 26% | 24% | 26% | 31% | 27% | 30% |
| Electric vehicles are too expensive, especially considering their limited driving range | 25% | 26% | 18% | 25% | 24% | 22% | 29% | 26% | 31% | 25% | 20% | 25% | 26% | 27% | 27% | 27% |
| I don’t know enough about electric vehicles, including cost, performance, safety and maintenance | 24% | 23% | 29% | 24% | 24% | 23% | 24% | 22% | 26% | 26% | 24% | 23% | 24% | 24% | 23% | 23% |
| Electric vehicles cost too much to recharge | 17% | 17% | 16% | 18% | 18% | 15% | 20% | 18% | 26% | 16% | 14% | 17% | 20% | 15% | 19% | 18% |
| None of the above | 4% | 4% | 4% | 4% | 3% | 8% | 4% | 5% | 3% | 4% | 5% | 3% | 4% | 5% | 4% | 5% |
Which of the following best describes your willingness to pay more for an electric vehicle than a traditional petrol or diesel vehicle?
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| I would pay more for an electric vehicle if the total cost over the life of the vehicle were the same or lower than a traditional petrol or diesel-fueled vehicle | 49% | 49% | 50% | 49% | 43% | 48% | 52% | 53% | 53% | 46% | 48% | 48% | 50% | 52% | 49% | 51% |
| I would pay a premium for an electric vehicle above and beyond the amount I would save on petrol or diesel because it’s better for the environment and the air we breathe | 35% | 37% | 24% | 35% | 34% | 41% | 38% | 35% | 33% | 37% | 31% | 33% | 38% | 37% | 36% | 36% |
| I am not interested in owning or purchasing an electric vehicle | 15% | 14% | 25% | 15% | 22% | 11% | 9% | 11% | 14% | 16% | 20% | 18% | 12% | 10% | 15% | 12% |
How much more would you be willing to pay for an electric vehicle? Please select the number that is closest to the amount you would be willing to pay.
| All | Urban/Rural | 26 Most Polluted Cities | Cities | Age | Own or Drive | |||||||||||
| Urban | Rural | Delhi | Mumbai | Bangalore | Kolkata | Chennai | Hyderabad | 18-24 | 25-29 | 30-39 | 40+ | 4 Wheel | 2 Wheel | |||
| 0% – I would not pay more for an electric vehicle than I would pay for a petrol or diesel vehicle | 12% | 10% | 21% | 11% | 12% | 10% | 7% | 7% | 6% | 12% | 14% | 14% | 9% | 10% | 10% | 9% |
| I would pay 1-10% more for an electric vehicle than I would pay for a petrol or diesel vehicle | 30% | 30% | 30% | 29% | 29% | 28% | 32% | 30% | 23% | 29% | 28% | 29% | 30% | 31% | 28% | 31% |
| I would pay 11-20% more for an electric vehicle than I would pay for a petrol or diesel vehicle | 26% | 28% | 16% | 26% | 26% | 22% | 33% | 30% | 30% | 21% | 25% | 26% | 26% | 27% | 27% | 27% |
| I would pay 21-30% more for an electric vehicle than I would pay for a petrol or diesel vehicle | 21% | 21% | 20% | 22% | 21% | 28% | 18% | 23% | 22% | 25% | 20% | 20% | 23% | 22% | 23% | 22% |
| I would pay more than 30% more for an electric vehicle than I would pay for a petrol/diesel vehicle | 12% | 12% | 13% | 12% | 12% | 12% | 10% | 10% | 19% | 14% | 13% | 11% | 13% | 10% | 12% | 12% |
Methodology
| Sample size | n=2,178 |
| Margin of error | +/- 2.1 percentage points |
| Survey dates | Aug 21-24, 2018 |
| Urban/rural | City, urban or semi-urban 85% / rural 15% |
| Sex | Men 69% / Women 31% |
| Age | 18-24 23% / 25-29 28% / 30-39 34% / 40+ 14% |
| State | Delhi 23% / Maharashtra 17% / Karnataka 11% / West Bengal 8% / Tamil Nadu 7% / Telangana 4% / Gujarat 4% / Andhra Pradesh 3% / Uttar Pradesh 3% / Kerala 2% / Haryana 2% / Chandigarh 2% / Rajasthan 2% / Bihar 1% / Madhya Pradesh 1% / Punjab 1% / Odisha 1% / Assam 1% / Jharkhand 1% / Jammu & Kashmir 1% / Himachal Pradesh 1% / Chhattisgarh 1% / Other 4% |
| Annual income | Under 6 lakhs 36% / 6-9 lakhs 28% / 10-19 lakhs 25% / 20+ lakhs 11% |
About The Author
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What they don’t tell you about EVs in India
An inclusive semiconductor market: A missing piece of India’s EV puzzle?
Indonesia’s new CCUS rule: Climate mitigation or rent-seeking ambitions?
