The future of the tristar: Daimler’s target to go all-electric by 2039 may be distant, but marks an historic shift for automobiles | Image credit: TheDrive

Big Story: Daimler joins the EV race, will build 100% electric cars by 2039

Germany’s Daimler AG has committed to building a 100% electric passenger car fleet by 2039 as part of its Ambition 2039 sustainable mobility target. The automotive giant owns the luxury car brand Mercedes-Benz and was the first to introduce the IC engine car to the world back in 1886. Under Ambition 2039 it will also make the cars carbon-neutral, in part by only sourcing renewable energy for each of its European production plants.

Daimler sold around 2.4 million cars in 2018 and becomes Germany’s second-largest automaker to commit to zero emissions (individual) mobility after Volkswagen. Its rivals BMW, Audi, Volvo and Jaguar Land Rover have previously announced several electric or plug-in hybrid cars in their future lineups, which could greatly reduce personal mobility’s CO2 footprint. However, the impact in India may be marginal, since luxury cars only accounted for about 1.5% of the country’s car market in 2018.

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